You are currently viewing 110年10月馬來西亞購物節台灣記者會現場直播

110年10月馬來西亞購物節台灣記者會現場直播

衝刺新南向商機，經濟部商業司委託商業發展研究院舉辦「2021台馬聯合網購節」，並於今天(30日)宣布正式起跑，目標是透過這場自10月1日為起期10天的網路跨境銷售活動創造新台幣1,500萬元商機。

商業司表示，台馬聯合網購節今年邁入第3年，目的是協助跨境銷售經驗不足的業者增加曝光度，而今年台馬雙方分別以「台灣嚴選」(Taiwan Select)和「馬來西亞嚴選」(Malaysia Select)為主題，推出精選商品，台灣方面有超過80家業者、馬來西亞方也有300多家業者參與。其中，今年台灣業者數較去年多了15%，顯見台馬網購節已打下口碑，且有34家業者是首次嘗試跨境銷售；而從銷售品類來看，有別於往年以美妝產品為主，今年則是食品業者居多，並有13家台灣在地食品老店，如海瑞摃丸、廣達香豬肉乾、高慶泉醬油等也首次嘗試跨境銷售。

商業司指出，為協助我國業者在馬國曝光，去年網購節推出「熱銷商品專區」，今年則是打造「免運專區」，以全段跨境物流免運費的優惠來吸引馬國消費者；另一方面，今年也規劃了多元化行銷導流策略，除了投放臉書、Google關鍵字等數位廣告外，還製作活動宣傳廣告影片，透過YouTube來觸及消費者，並邀多位馬國網紅以直播開箱來宣傳免運優惠的台灣商品。

商研院國際所跨境網路商務組組長沈經洪受訪表示，去年台馬聯合網購節締造約新台幣1,300萬元，希望今年在多元行銷以及免運專區的促銷下，讓商機成長至1,500萬元。

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